Innovative Entertainment Ideas to Drive Traffic to Your CES Booth

Stand out among 4,300+ CES exhibitors by transforming your booth into an immersive entertainment hub. You’ll captivate attendees with AI-powered demonstrations, interactive scavenger hunts, and dynamic light shows. Consider hosting celebrity appearances, incorporating AR experiences, or featuring specialty performances that align with your brand message. With 138,789 participants from 161 countries, the right entertainment mix can turn your space into a must-visit destination. Discover proven strategies to maximize your booth’s magnetic appeal.

At a glance

  • Integrate AI-powered interactive product demonstrations with real-time audience participation to create memorable hands-on experiences.
  • Transform booth space into a mini concert venue featuring live performances synchronized with product launches and brand messaging.
  • Deploy immersive AR experiences and projection mapping to create stunning visual displays that capture attention from across the floor.
  • Host celebrity meet-and-greets combined with product showcases to leverage star power and increase booth traffic.
  • Organize interactive scavenger hunts using the CES app, offering exclusive prizes and encouraging exploration of product displays.

About CES

Since its inception in June 1967, CES has grown into the world’s premier tech event, attracting a global audience of innovators, industry leaders, and tech enthusiasts. Many exhibitors enhance their displays with dynamic light shows to create memorable brand experiences. You’re joining an event that has evolved considerably over the years, shifting from dual annual events in Las Vegas and Chicago to a single, annual gathering in Las Vegas. Today, CES boasts over 138,000 attendees from more than 150 countries and features over 4,000 exhibiting companies. The event now spans over 2.5 million square feet of exhibit space, making it a crucial platform for industry leaders and innovators. Initially, the first CES was held with 17,500 attendees and over 100 exhibitors under the leadership of Motorola chairman Bob Galvin as the kickoff speaker. CES 2025 highlighted the importance of AI integration in consumer technology, with advancements in AI-powered devices and smart home systems taking center stage.

Event Overview

You’re preparing to attract attendees to your CES booth, so it’s indispensable you understand the event’s landscape. CES 2025 is expected to draw a significant crowd, with over 138,739 participants forecasted, including 80,024 industry attendees and 56,432 international attendees.

To enhance your booth’s appeal, consider booking a virtual magician performance that can engage both in-person and remote attendees simultaneously. Knowing the event’s location at the Las Vegas Convention Center, which includes South Hall, Central Hall, and ample transportation options, will help you plan an effective strategy to engage with these attendees. Additionally, having access to an interactive 3D floor plan of the event, such as the CES 2025 3D floor plan provided by ExpoFP.com, can significantly enhance attendees’ ability to navigate the show and locate specific booths.

CES 2024 saw a significant increase in senior executive attendance, with 69,294 senior executives present, a 15% increase compared to 2023.

Attendee Profile

Understanding CES’s attendee profile is essential for crafting an effective entertainment strategy, as the event draws an impressive 138,789 participants from 161 countries, including 56,432 international visitors.

Your booth’s entertainment must appeal to a sophisticated audience of senior-level executives, government officials, and industry leaders from 302 Fortune Global 500 companies.

Senior executives make up a growing segment, with 15% more attending than last year.

191 global government officials participate in the Leaders in Technology program.

The event showcases cutting-edge innovation with 26 badge pickup locations strategically positioned throughout Las Vegas for seamless attendee access.

53,410 exhibitor personnel actively engage on the show floor.

5,355 media representatives cover the event, offering potential amplification opportunities.

The show features 4,312 registered exhibitors, marking a significant increase of more than 10% compared to the previous year.

Location Details

As the world’s largest technology showcase unfolds across multiple Las Vegas venues, CES 2025 will span over 2.5 million square feet of exhibit space from January 7-10. You’ll find yourself traversing through interconnected venues that host more than 4,000 exhibiting companies and welcome over 200,000 attendees.

The event’s strategic layout maximizes visibility across different zones, from AI innovations to automotive technology displays. With 40% of attendees coming from outside the U.S., you’ll need to account for the international flow of traffic when planning your booth’s location. Each venue segment offers unique advantages for capturing attention from your target audience.

Accommodation Areas

The strategic placement of hospitality suites throughout CES 2025 creates valuable opportunities for exhibitors to host private meetings and showcase their innovations beyond the main exhibition floor. You’ll have access to your suite from 3 PM on January 5 until 11 AM on January 10. While specific suite numbers aren’t assigned until check-in, you can request preferred layouts and same-floor arrangements.

Remember to submit individual names for suite reservations by December 1, and prepare for the $1,000 daily incidental deposit. While CTA covers room and tax, you’re responsible for additional services. Contact Gaiya Berube, Hospitality Suite Manager, for operational support.

Event Types

Your CES booth can feature three key event types to maximize visitor engagement and interaction. Exhibition activities like virtual product demos and interactive scavenger hunts create hands-on experiences, while networking functions through exclusive Slack channels and influencer meetings build valuable connections. Social events including virtual concerts, celebrity dinners, and hybrid happy hours add entertainment value that transforms your booth into a must-visit destination. Partnering with a magic consultant agency can elevate your booth experience with cutting-edge digital illusions and show-stopping performances.

Exhibition Activities

Creating buzz at CES requires more than just displaying products‚Äîinnovative exhibition activities can transform your booth into a magnetic destination for attendees. Combine technology with entertainment by incorporating VR experiences, AI demonstrations, and interactive gaming stations that showcase your brand’s capabilities while keeping visitors engaged.

Host live tech workshops where attendees can get hands-on experience with your latest innovations. Set up social media-powered vending machines that reward visitor engagement. Create immersive storytelling experiences using AR and projection mapping. Implement dynamic product demonstrations with real-time audience participation.

These activities not only draw crowds but create lasting impressions that extend beyond the show floor.

Networking Functions

Successful networking at CES demands a strategic mix of formal and informal event functions that can transform casual conversations into valuable business relationships.

Consider hosting private receptions at your booth with CEA’s luxury entertainment options like champagne dress performers or interactive robots to create an exclusive atmosphere. During keynote sessions and panel discussions, leverage professional MCs or celebrity hosts to moderate engaging Q&A segments.

For breakout sessions, incorporate cultural performances or specialty acts that align with your brand message.

Don’t forget to use the CES app to promote your networking events and capture leads through digital sign-up tools while entertainers draw crowds to your space.

Social Events

Building on the momentum of your networking functions, social events at CES offer distinct opportunities to showcase your brand’s personality while engaging attendees in memorable experiences.

Transform your booth into an immersive social hub by incorporating Facebook Live sessions, interactive photo ops, and real-time social data displays. Consider hosting celebrity appearances or influencer meet-and-greets to amplify your presence.

Deploy custom Snapchat filters and strategic giveaways to boost visibility across platforms. Create dedicated spaces for media interviews and influencer content creation, ensuring your brand’s message reaches far beyond the show floor.

Don’t forget to leverage sustainability and AI themes in your social activities.

Entertainment Solutions

To attract and retain visitors at your CES booth, consider integrating engaging entertainment solutions that cater to different interests and age groups.

You can opt for interactive games like Jeopardy-style games, bingo boards, or immersive VR experiences such as puzzle rooms, F1 race simulators, or golf simulations.

Spatial audio technology enhances the immersive experience by providing realistic surround sound that makes virtual environments feel more authentic and engaging.

Booth Entertainment

Innovative entertainment solutions can elevate your CES booth from a standard display to an unforgettable experience that draws crowds and generates buzz. By incorporating interactive elements like VR gaming competitions, AI-powered robots, and immersive 3D projection mapping, you’ll create memorable moments that attendees won’t find elsewhere on the show floor.

Set up mini-drone racing tournaments or VR challenges to spark friendly competition. Deploy interactive robots for engaging demonstrations and personalized guest interactions. Create Instagram-worthy photo opportunities with dynamic light installations. Integrate social media walls to showcase real-time attendee engagement and boost visibility.

Evening Events

Success at CES extends well beyond regular show hours, making evening events essential for deeper engagement with key prospects and industry leaders. Transform your after-hours gatherings into memorable experiences by hosting virtual cocktail parties with curated drink kits or exclusive hybrid events featuring live panel discussions and product demos.

Consider creating immersive brand experiences through platforms like Fortnite, or organize intimate VIP sessions with your executive team. Partner with renowned speakers for thought-provoking discussions on industry trends, or stage dramatic product reveals featuring celebrity talent. Don’t forget to leverage crowdsourced content and interactive elements to maintain engagement throughout these evening functions.

Entertainment Matches

Building on the momentum of your evening events, your CES booth’s entertainment should align with the show’s cutting-edge tech focus. Consider integrating AI-driven performances that showcase technologies like DTS AutoStage or RIDEVU. You’ll captivate attendees with interactive demos featuring AI-powered entertainment systems and immersive experiences.

Partner with CEA to bring in tech-savvy performers who can demonstrate cross-platform entertainment solutions. From LED dancers showcasing panoramic displays to digital artists creating real-time content, match your entertainment to CES’s innovative spirit. Include elements like AI-enhanced audio demonstrations or virtual reality performances to underscore your brand’s commitment to future-forward entertainment solutions.

Turn-Key Booking Platform Access

Looking to streamline your CES booth entertainment booking process? CEA’s turn-key platform gives you instant access to world-class performers while handling all the logistics. You’ll benefit from thorough event management software that integrates booking, scheduling, and real-time monitoring.

The platform’s custom solutions let you select entertainment that perfectly matches your brand, while built-in analytics help track engagement and ROI. You won’t need to worry about setup, technical requirements, or coordination ‚Äì our full-service system manages everything from initial design to post-event analysis.

Access your dashboard 24/7 to make bookings, adjust schedules, and monitor performance metrics in real-time.

Our platform seamlessly integrates virtual entertainment options to accommodate both in-person and online event needs.

Final thoughts

Don’t let your CES booth merge into the background. You’ve got countless options to create an unforgettable experience that’ll draw crowds and keep them engaged. Whether you’re featuring tech-savvy performers, interactive displays, or cutting-edge robotics, you’ll find the perfect entertainment solution through CEA’s booking platform. Make your mark at CES by transforming your booth into an immersive destination that visitors won’t want to leave.

CEA

Corporate Events Agency creates exceptional corporate experiences from our hubs in Las Vegas and London. As part of an integrated family of brands including Corporate Entertainment Agency and Corporate Speaker Agency, we deliver comprehensive event solutions that combine world-class entertainment, influential speakers, and cutting-edge production. Our proven track record with global leaders spans technology, finance, healthcare, and consumer sectors.

Interested in hiring this kind of entertainment act for your event in Las Vegas?

Then send us a message and we will send you a pdf proposal of options, along with prices and videos of the different options available. To see some examples that are online click here:

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