When planning entertainment for your CES Las Vegas exhibit, you’ll need strategies that capture attention among thousands of competitors across 2.5 million square feet of exhibition space. Consider incorporating interactive tech demos, AR/VR experiences, and professional entertainers like virtual mind readers or magicians to draw crowds. You’ll want to balance daytime booth activities with evening networking events to maximize engagement with 138,000+ potential clients. Let’s explore the specific entertainment options that’ll make your exhibit unforgettable.
At a glance
- Leverage Las Vegas’ entertainment ecosystem by hosting client dinners and networking events at renowned restaurants and venues along the Strip.
- Book virtual mind readers and magicians to attract visitors and create memorable booth experiences during exhibition hours.
- Utilize dedicated networking zones within CES for targeted industry-specific meetups and client entertainment opportunities.
- Coordinate evening social events to coincide with keynote receptions, maximizing attendance and networking potential.
- Plan transportation logistics using Las Vegas Monorail and bus services to ensure smooth guest movement between venues.
About CES
As you prepare to exhibit at CES, understanding the event’s history and importance can help you better leverage its opportunities. CES, established in 1967 in New York City, has transformed dramatically over the years.
Initially held twice a year in Las Vegas and Chicago, it shifted to a once-a-year format in Las Vegas in 1998. The event serves as a platform for tech companies to showcase new products and technologies, showcasing groundbreaking innovations and predicting industry trends. Recent highlights include AI integration dominating with Copilot+ PCs leading the charge. Many exhibitors now incorporate humanoid robots to enhance their product demonstrations and attract attendees.
With thousands of exhibitors and over 138,000 recent attendees, CES has a profound impact on the global tech industry. The first CES had 17,500 attendees and was headlined by Motorola chairman Bob Galvin, setting the stage for the event’s future growth and influence.
Event Overview
You’re preparing to exhibit at CES 2024, so let’s look at the event’s scale and demographics. With 138,789 participants, including 80,024 industry attendees and 69,294 senior executives from 161 countries, you’re going to need an entertainment plan that captivates a diverse and professional audience.
From choosing the right venue in Las Vegas to understanding the preferences of attendees from Fortune Global 500 companies, every detail counts. Las Vegas offers non-stop entertainment options that can enhance your exhibition’s appeal and create memorable experiences. Notably, the show has seen a 20% year-over-year surge is incorrect; however, CES 2024 did see more than 10% growth across the show floor, which included over 2.5 million net square feet of exhibits. This indicates growing interest and potential for expanded networking opportunities.
Attendee Profile
With a record-breaking 138,739 attendees at CES 2024, your entertainment planning needs to account for a diverse, tech-savvy audience that includes over 69,000 senior executives and 56,432 international participants from 161 countries.
Your audience represents cutting-edge industries and buying organizations, with a mix of B2B and B2C professionals. A staggering 4,300+ exhibitors showcased their innovations at the event. Understanding their profile helps you plan impactful entertainment:
- 42.5% are B2B focused, while 34.5% serve both B2B and B2C markets
- 5,063 attendees come from engineering/R&D backgrounds
- Over 80,000 represent buying organizations with significant purchasing power
The event attracts 302 Fortune Global 500 companies, making it crucial to prepare entertainment options suitable for high-level corporate executives.
Location Details
The expansive Las Vegas Convention Center serves as the epicenter for CES 2025, spanning multiple halls across 4.6 million square feet. Located at 3150 Paradise Road, the venue features distinct North, South, and West Halls, each dedicated to specific technology sectors like smart communities, mobility, and enterprise solutions.
You’ll find over 10,000 parking spaces available, plus convenient access via the Las Vegas Monorail and bus services. The venue offers complete catering options and enhanced security measures for your safety. For easy navigation, you can use ExpoFP’s interactive 3D floor plans to locate specific booths and events throughout the convention center.
Accommodation Areas
Planning your CES accommodation early is essential, as Las Vegas hotels fill quickly during this massive tech event. You’ll find multiple options near the Convention Center and along the Strip, with the Westgate and Renaissance offering the closest walking access.
For luxury accommodations, consider the Venetian, Palazzo, Wynn, or Encore, which feature hospitality suites ideal for client meetings. If you’re budget-conscious, downtown Las Vegas provides more affordable alternatives starting at $22 per night, while premium options like The Skylofts at MGM Grand can exceed $1,100.
Book through onPeak, CES’s official partner, and utilize the Vegas Loop or Monorail for convenient transportation.
Event Types
You’ll find a diverse range of activities at CES Las Vegas, from interactive exhibition displays to structured networking sessions and dynamic social gatherings.
The exhibition floor buzzes with product demonstrations, AR/VR experiences, and AI showcases, while dedicated networking zones host industry-specific meetups and investor connections.
Evening social events, including keynote receptions and industry mixers, offer valuable opportunities to build relationships in a more relaxed setting.
For memorable entertainment options, consider booking virtual mind readers and magicians who can engage attendees through both in-person and digital formats.
Exhibition Activities
Successful exhibition activities at CES Las Vegas require strategic planning to maximize your brand’s impact and attendee engagement. Focus on creating immersive experiences that combine technology with human interaction to captivate your audience.
Consider these proven engagement strategies:
- Design interactive displays featuring AI demonstrations, transparent OLED screens, or LED walls to showcase your products in action
- Create dedicated spaces for educational sessions about emerging trends, sustainability, or digital innovations
- Schedule special events like theater experiences, product launches, or exclusive afterparties to build buzz and foster meaningful connections
Don’t forget to leverage CEA’s entertainment portfolio to enhance your exhibition with professional performers, hosts, or tech-integrated acts.
Networking Functions
Beyond traditional exhibit spaces, CES Las Vegas offers rich networking opportunities through diverse event formats that can amplify your brand presence. You’ll find value in attending Media Days for early press exposure and keynote sessions featuring industry leaders. Consider hosting VIP happy hours or evening receptions to forge meaningful connections in a relaxed setting.
Maximize your networking potential by utilizing the CES app for real-time scheduling and participating in panel discussions. Don’t forget to leverage social media integration and live streaming capabilities to extend your reach globally. Partner with experienced entertainment providers to create memorable experiences that showcase your brand professionally.
Social Events
Entertainment drives social engagement at CES Las Vegas, where thoughtfully planned events create memorable experiences for exhibitors and attendees alike. You’ll find diverse entertainment options spanning multiple venues, from immersive booth experiences to high-end shows and gaming areas.
Consider incorporating interactive performances that align with your brand message. CEA can provide LED performers, digital artists, or tech-focused acts that complement your product showcase. With over 40% international attendance, multilingual entertainers and cultural performances can help bridge global audiences. Don’t forget to leverage the Creator Space for content generation and social media amplification of your entertainment activities.
Entertainment Solutions
You’re looking to captivate attendees at your CES Las Vegas booth with engaging entertainment solutions. To make a lasting impact, you’ll want to choose activities that are both immersive and interactive, such as virtual reality experiences, interactive photo booths, or gamification and educational game shows. Consider incorporating digital iPad magic performances that can showcase your brand through bespoke tricks and illusions.
Booth Entertainment
Standing out at CES Las Vegas requires more than just static displays and traditional product demonstrations. Transform your booth into an immersive experience by leveraging cutting-edge entertainment solutions that captivate attendees and maximize engagement.
Integrate AI-powered interactive assistants and virtual product demos to deliver personalized experiences while showcasing your technological capabilities. Deploy dynamic LED walls, transparent screens, and 3D projection mapping to create stunning visual displays that draw crowds. Incorporate gamification elements and real-time competitions with professional hosts to boost attendee participation and data collection.
Remember to partner with experienced AV teams who understand CES logistics and can provide real-time technical support throughout the event.
Evening Events
While CES transforms Las Vegas into a tech wonderland during the day, the city comes alive at night with exclusive networking events and entertainment opportunities.
You’ll find world-class performances at venues like Sphere Las Vegas, featuring Afterlife’s immersive show, and star-studded DJ sets from Steve Aoki, Kaskade, and Zedd across premier nightclubs.
For networking, don’t miss CES SWARM Centerstage at The Chandelier or LevelUp @ CES at Historic Fifth Street School. Consider booking Corporate Events Agency’s entertainment solutions for your private events, with options ranging from LED performers to interactive robots that’ll help your gathering stand out among the 163,000 attendees.
Entertainment Matches
Matching the right entertainment to your CES event can set you apart from thousands of other exhibitors competing for attention. When selecting performers, consider tech-forward options that align with your brand’s innovation message, such as LED dancers, interactive robots, or digital artists.
For maximum impact, integrate entertainment with your booth’s AV technology. Think projection mapping with live performers, AI-powered interactive displays with human hosts, or virtual reality experiences guided by professional presenters.
You’ll also want entertainment that’s adaptable to both daytime booth activations and evening networking events, ensuring consistent brand messaging throughout CES.
Easy Entertainment Booking Solutions
Three essential factors make entertainment booking at CES Las Vegas seamless and stress-free. First, you’ll want to use the CES app’s interactive scheduling feature to coordinate your entertainment timing with your exhibit hours and networking events.
Second, leverage Corporate Events Agency’s 24/7 support and dedicated project managers to handle all technical requirements and contingency planning. Finally, take advantage of CEA’s extensive entertainment portfolio, which includes everything from technology demonstrations to cultural performances.
For streamlined booking, you can access CEA’s virtual platform to browse options, check availability, and secure entertainment that aligns with your exhibit’s goals and brand messaging. Consider incorporating Las Vegas mentalists into your exhibit lineup to create an unforgettable experience that will captivate and mystify attendees.
Final thoughts
Entertainment at CES Las Vegas doesn’t have to be complicated. You’ll find success by focusing on your brand message, understanding venue guidelines, and choosing performers who align with your tech objectives. Whether you’re showcasing robots or hosting live demonstrations, proper planning guarantees your booth stands out. Don’t forget to book early and coordinate with your production team to create an unforgettable experience that drives engagement and results.
Corporate Events Agency creates exceptional corporate experiences from our hubs in Las Vegas and London. As part of an integrated family of brands including Corporate Entertainment Agency and Corporate Speaker Agency, we deliver comprehensive event solutions that combine world-class entertainment, influential speakers, and cutting-edge production. Our proven track record with global leaders spans technology, finance, healthcare, and consumer sectors.